Tailor-Made DataIntelligence
>/ Services
We provide customized data studies and investigations to support strategic decision-making. By transforming complex data into clear, actionable insights, we help you stay aligned with your key challenges.
Our approach
> Each data study is conducted by a specialized duo—a data scientist and a consultant with expertise in your field—ensuring a tailored, insight-driven approach.
Understanding challenges:
Defining issues and structuring a data strategy to meet your needs precisely.
Data collection and sorting:
Gathering data from all relevant public and private platforms for comprehensive coverage.
Custom models and methodology:
Designing AI-driven algorithms and models tailored to your specific challenges.
Reporting:
Presenting findings through executive reports and keynotes for clear and actionable insights.
Immersive formats:
Motion design videos, interactive maps, dynamic dashboards, podcasts, or RAG chatbots to explore and engage with insights.
Our studies
> Gain insights into how Large Language Models (LLMs) perceive your brand, company, products, or key figures. This advanced analysis offers a new dimension to understanding how AI interprets and represents your image.
Example :
A comparative study on the perception of ten leading luxury brands, analyzing over 50,000 responses generated by various LLMs. The study identifies representation biases, key attributes associated with each brand, and differences in perception across AI models.
> Conduct an in-depth analysis of a critical issue for your organization to better understand stakeholders, perceptions, and media impact.
Examples :
A study on the presence of PFAS (forever chemicals) in urban areas, analyzing media coverage across Europe and the United States. The research identifies key players and thematic discussions around public health and environmental concerns.
A renewable energy perception barometer in France and Europe, based on press analysis and social media publications from industry leaders and companies.
> Analyze the dynamics of a community to identify key opinion leaders, conversations, influence patterns, and emerging trends.
Example :
A LinkedIn employee advocacy study evaluating the presence and engagement of employees and executives. The analysis identifies top brand ambassadors, high-performing posts, and strategies to enhance both internal and external resonance. A competitive benchmark refines advocacy strategies and strengthens corporate visibility.
> Assess competitor strategies and performance to refine your communication initiatives (social media, press, thought leadership, etc.) and strengthen your market positioning.
Example :
A comparative analysis of competitor editorial content (text, video, imagery, press releases) to identify opportunities for enhancing media impact.
> Understand how the political landscape shapes your industry and anticipate its impact on your organization. Identify potential allies and detractors.
Example :
An analysis of speeches, statements, and policy positions from members of parliament, European legislators, and senators on healthcare and vaccines. The study maps out party narratives, allies and opponents, and emerging legislative trends.
> Evaluate brand and product perception to refine marketing strategies and maximize impact.
Example :
A study on the reception of a new product, analyzing customer feedback, social media discussions, and media coverage. The research identifies key adoption drivers and friction points, benchmarks the competitive landscape, and provides recommendations for optimizing positioning and communication.
> Assess the perception and influence of your club to enhance its attractiveness to fans, sponsors, and the media.
Example :
A study on the brand image of a European football club, analyzing fan engagement, social media discussions, and media coverage. The research pinpoints growth opportunities, identifies key engagement drivers and barriers, benchmarks against competing clubs, and provides strategic recommendations to optimize communication and partnerships.
> Anticipate and effectively manage media crises through a deep analysis of public opinion dynamics, narrative propagation mechanisms, and industry-specific response strategies.
Example :
A study on media crisis management following controversies, analyzing narratives in traditional and social media over a 12-month period. The research identifies amplification actors, key inflection points in media coverage, and compares corporate communication strategies in crisis situations.
> Proactively identify emerging risks that could impact your organization through weak signal analysis, media trends, social sentiment, and geopolitical insights, mapped within a risk matrix.
Example :
A study on energy transition risks for a major industrial player, combining regulatory evolution tracking across 15 countries, monitoring activist movements, and assessing consumer perceptions.
> Fully customized research based on your specific needs.
